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It was another day at our studio in Alexandria, VA. When I as usual looked at my emails on my cell and read VOGUE UK on my inbox…so at first It was like OH that can’t be me, then I was like why not?

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So the email was inviting me to take part of the jewelry designer profile issue in their upcoming March & April issue. When I finished reading it I looked at my assistants and I said: YOU HAVE TO HEAR THIS! VOGUE UK wants Evelyn Brooks Designs in their upcoming issue, with tears in my eyes (AS USUAL)…LOL

Vogue March 2014

After all these years in business I have learned to remain calm, think twice, before making a decision and as much as it sounds as the opportunity of your lifetime. I said to myself, let’s find out what there is behind all this proposal.

Next day I sent them an email asking them how they found me, how they choose me, in other words why me? Many years ago, when I 1st started, I would have probably just jump on it…but I needed to know all about it and as I always say if the opportunity is for YOU, it is for YOU.

Of course I was curious to find out answers to my questions. Anyhow I would be feature in one of the most important sections of Vogue UK called jewelry designers profile. Vogue UK handpicked a selection of talented, international undiscovered jewelry designers.  Evelyn Brooks, met their high criteria. Their fashion team is always looking out for innovative designers; they loved the Peruvian influence behind my jewelry and the idea of using red seeds something so clever. That is how they came across my website and reached out to me by email.

The March issue was release on Thursday Feb. 6th and is one of VOGUE UK largest editions. It showcases the brand new Spring/Summer collections from the leading fashion houses. Reaching to approx. 1.3 million worldwide readers. The jewelry designers profile section is presented as a recommendation from Vogue UK to its readers who spend almost 90 million pounds  during the last year just  in jewelry.

Could I say NO?! Of course NOT! so this is just the beginning of Evelyn Brooks Designs coming to Europe. Now I must say my Spanish assistant Maite, can’t wait for us to do our first trade show in Europe:) since she is Barcelone;)

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There is still more to come for Evelyn Brooks Designs. Don’t forget to follow us on twitter @ebrooksdesigns and also LIKE us on Facebook.

Have a great weekend!

Evelyn

 

What is the AmericasMart? Those in the trade business look for premier trade shows in the United States to launch their businesses, to introduce a new product, to preset your jewelry line, baby line, furniture, etc, etc.

The Atlanta International Gift and Home Furnishings Market is one of the largest wholesale home and gift shows in the world with hundreds of thousands of buyers and sellers in attendance.

Let’s be honest, though. Things have changed and I have heard this many times. Nothing is like in the old days. Where buyers will come in and buy on the spot or place a large order right away. Especially for new comers like me. The amount of buyers that used to come aren’t visiting nowadays. I have spoke to some buyers and they had to reduce their travel expenses and some had to reduce the trade shows they go to.   Buyers need to see my product perhaps two, three times before they are sure about me as a company. Don’t get me wrong, you will write orders during the show. But not as many as those who have been doing the show since 1957 or those who have been in business for over 20 years.

I have talked in my blog about all the trade shows I have attended and honestly as a seller we pay so much to attend these shows that little we could ask for is GOOD CUSTOMER SERVICE. Perhaps because I worked in customer service since I was 17 years old, I expect non-other than the best. I have seen some sales people that are quite nasty to talk to you because you haven’t paid their fee, or simply because they are not having a good day; who knows but if you provide good customer service you will remember the person that treated you well and in the short or long run; you will look for that person to do business with:)

When I made the decision not to attend The New York NOW show. I decided to give a shot to the Atlanta Gift Show (AmericasMart). I was going to do it but not until 2014, though sometimes we have to follow God’s signs. Everything fell in place, even the size of my booth, the location, etc, etc. My 1st point of contact was Nancy Barlar (she was a sweetheart) and guided me to the person I was going to deal with for the rest of the show.  Her name is Grace Creta. I spoke with to Grace and she said to me call me or email me if you have any questions. It was truly like that she would  get back to me within 24-48hrs at the latest. As we were getting closer to the day of the shows. I even had someone else calling me and asking me if everything was ok? If I needed anything? This was during the PRE – SHOW.

During the show as I arrived in the building everybody were so welcoming. They will stop and guide you to wherever you have to be or where you would have to set up your booth. I met Grace we had time to connect and all I can say is that she understood my necessities as a seller and we are  already about Evelyn Brooks Designs coming back in winter 2014.

I also had great helpers that came during the show and gave me a little had.

 

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Today I got a written THANK YOU note from Grace Creta which I really appreciate. It shows their professionalism as well as willingness to continue doing business with you as a seller.

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Pilgrim Imports Inc. (see pictu re above) one of my great neighbors

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Reeves & Reeves another wonderful neighbor from England

Hope this helps those who are thinking attending AmericasMart. It is truly worth it.

Sincerely,

Evelyn Brooks