Buyers from New York and from Washington, D.C. came to see my designs, as well as alpaca designs made by Catex-Peru, Varignia Garcia, Grethel Gonzales and Itala Testino.
During the Washington, D.C. round business meeting, the Trade Office of Peru contacted potential clients and prospective buyers that would be interested in carrying Evelyn Brooks Designs, as well as matching other designers with potential buyers that would be interested in carrying alpaca products.
The trade office in Washington, D.C., helped share my online wholesale catalog and portfolio with potential buyers. Thanks to this effort, my whole day was full of meetings with new and old buyers. Thanks to these efforts, and trust me it wasn’t on my 2013 sales plan, it was a HUGE help that put Evelyn Brooks Designs in three of the most prestigious boutiques in the DC area.
Lots of follow-up to do in January and February with other boutiques interested in carrying EBD for Spring. November is a month where most of the shops are already done with their buying for the year. I was aware of this.
I think this was a great opportunity for me and for the other designers, also for buyers that were looking for new designers, fresh designs, etc. Buyers also save time and money because it was a mini-trade show close to them, instead of having to go to New York, Philadelphia, Baltimore, etc. They already got an eye on collections that could be a good fit for their shops.
We presented our complete jewelry line that will be available in 2014 at different trunk shows in the United States.
Zina Boutique, located on 1526 U St. NW DC. is also getting ready to carry Evelyn Brooks Designs just in time to end your Christmas shopping list. Owner Valeria Medrano is hosting a double weekend trunk show beginning Friday Dec. 13th. through Dec. 24th. My heart huayruro collection and classic passion red jewelry collection will be there waiting for YOU.
Overall the Peru Mission Trade in Washington DC was a huge success!
THEN WE WENT OFF TO NEW YORK
Arrive on time for set up at 11 a.m., and I was ready to meet potential New York buyers. Also guests were treated to a lovely lunch, that of course included pisco sours
When you go to a trade show, you prepare yourself and present the best you can, right? What we hope is to get buyers interested in your product, right?
When I go to New York, there is always that special magic that makes you dream that one day your designs will be all over New York. So far EBD is sold at the Museum of Art & Design in New York. But to be honest in NYC there is SO MUCH competition.
I peaked interest from a couple boutiques, so what’s next is a lot of follow up.
The event coordinator for the event, Hector Rojas, had invited some friends who fell in love with my jewelry designs. Days later…one of these special guests went online and bought over 20 items from our online store.
To be honest, IT HAS BEEN THE BIGGEST ONLINE SALE we have ever had!
That was the most amazing thing that happened from my trip to New York. It also reinforced me that the future of many companies will rely in online sales.
Thanks to all involve in the Peru Mission Trade in New York. To Mr. Conrado Falco and his team, for making this possible. I truly hope this is the first of many other opportunities that will bring Evelyn Brooks Designs back to the Big Apple.