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Every year we work on new projects, some are tougher than others. Some take longer time than others and as much as I wanted to share with everyone our partnership with Amarno Women Artisans. We had to wait and be patient.

I met Balbina the president of Amarno an association based in northern part of Perú, Her and her group of women work together making jewelry and other accesories.              I first saw their work at the a art fair in Miraflores and I fall in love with their work, especially the intricate work behind their designs was simply amazing.

They weren’t very open to talk about how they make their work; I introduced myself and I talked to one of the volunteers who was also helping them at their booth, I wanted to know more about them and I began asking a lot of questions. I handed my Business card to them so they could see I wasn’t just a cheat chatter and a fake business person.

Working with women artisans in Perú is a blessing, sharing my knowledge with them and for them to see that there is really a world outside their village where everything runs three times or more faster that how they do things,  isn’t easy for them to understand. But at the same time I saw them eager to fulfill their families necessities, I saw their willingness to work, their entrepreneurship spirit was there and as women entrepreneur all they wanted was to continue growing, but most importantly being able to provide a better quality of life to their families.

The barriers of communications have been issue, too; don’t expect an email answered within 48 hours; at the villages in Bagua Grande, there isn’t an iPhone 8 plus with wi-fi 24/7, there is just a simple cell phone that not all the times has signals. But again their willingness to work has always being there, and when I asked for samples made to my specifications were done correctly and that convinced me more that YES we could continue growing together.

Let me share with you a special video where you can meet the Amarno Artisans by Org by BIO

I choose products that would go along with the Evelyn Brooks huayruros collection that I have been promoting for years, going along with our mission that for years we have kept alive always giving back to those in need and this time creating oportunities for the Amarno Artisans Women.

Let us introduce you the FIVE BEST SELLERS on Amazon Handmade from Amarno Women Artisans sold exclusively by Evelyn Brooks Designs in Amazon US & Amazon Canada.

We will also continue to donate 10% of all our online sales to different non-profits such as Hoja Nueva, Awana Llaqta, Amarno Artisans and Cool Earth.


In celebrations of Women’s History Months, let’s keep growing, support one another and continue empowering women entrepreneur around the world. #pushforprogress



Evelyn Brooks

As holidays are approaching SOON,  Is your website ready to drive customers to buy your products, have you checked everything is working well?  writing jewelry descriptions for an online jewelry shop it is always been a tedious process. Not to  mention brain exhausting. Especially cause you have to find words that google and other search engines would recognize so your customers can find you. While I am not an expert (although a lot of reading is recommended ) I have become better and better at the science of writing jewelry descriptions and I decided to share what I have learned:

Simple steps you should not forget when writing product descriptions:

1. Write a title or headline for the description that catches the eye and uses terms that customers might search for, such as “Sterling silver red swirl drop earrings” Slide104

2.  Specify exactly what is being sold in the listing – for example, a single set of earrings, or a necklace-and-earring set.     “Handmade Necklace and Earring Set Red jewelry.”

List  what the necklace, bracelet, anklet or earrings are made of and the  names of the beads, stones, and/or pendants (hand-picked natural red seeds)

4. Include details about the jewelery’s size (VERY IMPORTANT) so customers can visualize their purchase. Give the length of the strand from end to end or the earring length  (and specify where the measurement starts–such as “from the bottom of  the earwire.”) Specify the sizes, in millimeters, of the major pieces  that comprise the jewelry, including the primary beads, any dangles or  pendants, type and measurement of the clasp used. This helps customers who may prefer one clasp type over another.

5. Specify  the state of the materials–that is, whether they are natural or  synthetic or reconstituted or, in the case of turquoise, stabilized, or,  in the case of pearls, freshwater or natural. Slide059

6. Include any interesting details about the provenance of the materials in the jewelry description.

7.  Add interest to the jewelry description by describing any challenges or inspiration sources you experienced in the making of the jewelry.  Anecdotes and stories about the handcrafted pieces for sale can engage  customers in jewelry items.

8. Include words that people search for, so your jewelry product listings turn up in the search engines. Describe in detail as much as possible about the jewelry,  in the title, in the description, and the tags. Think creatively. Your  customers will never find your citrine earrings if they search for  “chunky citrine earrings” and you never include the word “chunky”.


  • “Beautiful” – avoid this word. Just like every baby is beautiful to its mother, all jewelry is beautiful to its creator. In most cases, even deliberately odd art jewelry has a beauty of its own. How can such a non-specific word convey the emotions that enhance your product in the eyes of the buyer?
  • “Lovely” – only a little better than “beautiful.” It has a softer, more feminine sound, but it’s not terribly connotative.
  • “Pretty” – more girlish than the previous two, suggesting a piece for younger women, but also vague

When we’re considering alternates, carefully choosing appropriate terms like the ones in this list, which I’ve tailored to the needs of jewelry sellers but which other online copy-writers may find helpful as well, may help your site stand out:

  • Pleasing, graceful, classic, shapely, heirloom-quality, handsome, lustrous –These are an excellent choice for vintage-inspired jewelry and simple, traditional designs because they suggest a slightly vintage, candlelit glamour. Someone who wanted, for instance, classic and traditional wedding jewelry with the “Grandma’s pearls” look would be attracted to jewelry that was accurately described this way.
  • Intriguing, alluring, fascinating, enthralling, tantalizing, compelling –These words connote equal parts romance and mystery. They suggest an engaging or even hypnotic effect. They might be particularly appropriate for found-object jewelry, steampunk jewelry, particularly unusual materials or techniques like chainmaille where the structural complexity is important to the appeal.
  • Delightful, darling, sparkling, delicious, charming, precious Superb for jewelry that’s either intended for younger women and girls or uses a feminine “cuteness” for its appeal. Consider these for more delicate designs, charm bracelets and necklaces, miniatures of bigger items, or colorful polymer clay, because the connotation of these choices is all about sweetness and fun.
  • Splendid, exquisite, magnificent, luxurious, queenly, divine –Perfect diction when you’re selling wedding jewelry or pieces made with very fine materials, directing your customer’s attention to the quality you’ve put into every step. It makes your pieces sound worthy to be crown jewels, perfect for your top-dollar pieces and for advertising custom special-occasion work.
  • Luscious, touchable, magnetic, mesmerizing –These guide your customer to recognize a hypnotic, sexy quality. These words have a very sensual connotation, great for dark lustrous colors, Old Hollywood designs, and pin-up curves!

While you’re at it, use the same process to describe your materials:

  • Instead of “beautiful pearls,”let it be made of “flawless, unblemished pearls.”
  • Instead of “beautiful stones,”describe “handsome glossy stones with intriguing matrix.”
  • Instead of “beautiful hand-painted silks,”string it on “graceful diaphanous silks.”

And your colors:

  • Instead of just a pretty red,try “lipstick red” for a sensual glamorous piece, “candy red” for a young, energetic one.
  • Instead of just a lovely blue,try “delicate dreamy blue” for a story bracelet, or “luxe blue” for a high-end mixed-media piece.

By using more connotative words, not only will your pieces be beautiful, you’ll also make your customers think so too. When the description aptly and vividly mirrors the piece, the unified impressions guide your target customer’s response, leading them to look for the shopping cart!

Don’t feel exhausted after reading this. Trust me I hear you and already know how you are feeling. This takes time but I am pretty sure you will make it work. Just be patient, don’t try to do all at once or all descriptions in one day it will never happen.

Also ask your family and friends to read your descriptions, so you can get some feeback. This may take a while and you will be changing descriptions or refreshing the content as months come by.

So remember little by little Rome was built;)

Hope this helps,