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Are you an entrepreneur, have you developed a product you want to launch, introduce and take your product into stores. Stylemax Chicago offers a great opportunity for small businesses like mine.

Why Chicago?

Midwest buyers will come to shop in time for spring/summer, I feel shows early in the year are for buyers to come look, make notes of what they will buy (place orders for spring/summer delivery) but are not as successful as shows closer to the spring & summer (in terms of PO’s written) PO’s = Purchase order. Although the presence of your company/brand is relevant even during winter time especially if you are kind of new so you can talk about your brand, get business cards and do your FOLLOW UP in time to get orders in March/April.

8071028_origWant your product in states like Michigan, Illinois, Indiana, Kansas, Missouri among other States, this is the place to be.  There are many towns that I haven’t even heard of , with great stores, boutiques, galleries that are always looking for new products.

In our case is a great opportunity to continue growing our  Peruvian Peruvian Huayruros jewelry collection and bring it more states.

This year we are launching a brand new marketing campaign, with designs that are more than just a jewelry piece but are also meaningful, with history behind every piece. The properties and meaning of the Peruvian huayruros are known for bringing:


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Buyers can choose which cards appeal more for their clients, so it’s piece of jewelry that will come nicely packed with beautiful cards.  These pieces are more than just jewelry and tell a meaningful story and make great, thoughtful gifts.

Ecofriendly stores fall more and more in love with our Peruvian huayruros.  Our ultimate goal is to continue bringing the magic and sharing the history of our Peruvian huayruros with the world.

Producers of Alpaca products like Itala Testino, Alpaca International, Varignia Garcia, Textil Colca, Certified Organic cotton clothes for babies  by Makicotton and Peruvian huayruros turned into meaningful & trendy jewelry pieces by Evelyn Brooks Designs,  are here supported by PROMPERU and the Trade Comission Office of Peru in Washington DC, without a doubt the work they are doing worldwide is non other than to promote Peru, and let the world know about our quality of work and creativity we put in everything we do.

Till next time;)

Peruvian huayruro(why-ee-ru-ros) seeds are for Peruvians a symbol of protection & good luck, for citizens of many other countries in Central and South American it means also protection & good luck. For centuries these seeds, have been a symbol of good luck, prosperity, they also attract love, happiness, and most importantly, they PROTECT US AGAINST NEGATIVE ENERGY.


I made a special rosary for Telemundo “Dia de la Familia” fashion show, my son Tyler wore it on the runway

This is my personal story with the Peruvian huayruros. Share your story (comment below;) Let others know about it!

Throughout my life and since I was little, I remember growing up surrounded by those seeds, either as a decoration at home or simply because I couldn’t leave my house without my huayruro (why-ee-ru-ro) bracelet, string on a ribbon or on a stretchy cord.
After so many years of living in Peru and when I decided to launched my jewelry company, I wanted to do something different but still trendy.  I believe on these seeds so much, they are part of my life & heritage and they have a special meaning in my life.                They have brought many blessings not only to my family, but in helping me grow my business ethically.

I firmly believe in the mystical and magical power of the huayruros. They helped my business stay afloat during the rocky economy in 2008. Of course, I have always being creative about designing and producing my jewelry pieces, with those seeds, I have created some of my top selling designs.

Here’s a little story you may find funny OR simply huayruro seeds DO help good things to happen.

During one of my visits to Peru; I brought a bag of huayruro seeds to make pieces at my dad’s jewelry factory. I stopped by my father’s office, unnoticed by me, a few seeds fell out of my huayruro beading box. A few nights later my dad found them, put them in his pocket, went to the casino and won $5000.

My mother, always carries them in her purse.  We believe it’s always good to have one (red & black)  in your wallet/purse so you never run out of money. However, my husband, who is an

IMG_0948American, does not believe in the power of the huayruro. He tells me if you always work hard, you will have money.

Anyhow, keeping up with with the Peruvian tradition, both my kids have worn their huayruro bracelet .           I created a  huayruro baby jewelry line very popular among those who are looking for baby gifts and who know about the power of the huayruros.

Some customers have come back, to tell me I had my bracelet in my purse, went to a party and it dissapeared, or I loved my bracelet and somehow I lost it. Some people say, it is because someone else is trying to take away your LUCK or your talisman protection.


Look at my daughter little red huayruro bracelet. We never leave the house without it.

Some marinera dancers (a Peruvian traditional dance) before going out to compete, they attach little huayruro charms in its dresses or suits, as a sign of protection and obviously for good luck.

Want to stay protected from bad energy while living a positive life; you can always find something for you or for your loved ones in my newly designed website.

Hope this blog post helps you learn a little bit more about our Peruvian huayruro seeds and if you have a personal story to share, we look forward to see your comments below:)

Till next time,