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February13

A Professional Jewelry Shoot

When I first started to create my jewelry pieces, I was taking pictures of my own jewelry pictures (who doesn’t start like that, huh!?), but I am not a professional photographer. I’ve tried for so many times to do my own pictures and I took many pictures but could never give them the right white background or the right black grayish background plus you could see the shadows, light reflection etc., etc.….I took quick photography classes, did some internet research on how to photograph your jewelry and still was not getting that perfect professionally looking picture.

In the beginning…I couldn’t afford to pay for a professional photo session of my jewelry pieces. So I post and add on the famous craigslist and got me freelance photographers that were looking to gain expertise in product photography and who wanted to add experience to their resumes.

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These were my 1st pictures taken by me a not professional jewelry photographer…not so good right?

Then it was time to launch my men’s Moschik catalog and I was not going to invest so much time in creating a whole new jewelry collection with poor pictures and poor presentation. Two of the most amazing relationships were born. My catalog designer Alvaro Luna & my professional photographer Rui Barros. I personally find that there has to be good energy,  positive attitude and willingness to work with your business partners (that is how I call them).  Just as me they want the final product to speak highly of their work. I believe I can sense energy VERY well and I was not afraid when my dear friend Alvaro was taking the responsibility to re-design my image/logo/designing my catalog everything till he handed me my Moschik Men’s catalog.

I also knew it was going to take some time. It was not going to happen in a couple days…although I wanted see the final product ASAP.

One of the first things Alvaro asked me was you need a professional head shot…I was thinking OMG another expense to the creation of my men’s catalog. BUT I can still remember what he said to me: I refuse to create the catalog with a picture that you have cropped from some wedding and put it in this professional jewelry catalog. He said go to Rui Barros Photography. He will do your headshot.

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This was my 1st professional headshots as a jewelry designer

Then our photo-shoot for the catalog took us a whole day at The Park @ 14th in Washington DC, models came on time, photographer and Alvaro took care of styling models & the photo-shoot. We ended exhausted but with amazing photos to be used in our Moschik Men’s Catalog.

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What to order my catalog? (click here)

I have been working with Rui for quite sometime now. I’d say at least five years. We have shot my jewelry pieces at his studio in Arlington, VA. It usually takes us a whole day. Every time I come in he has some new tool to shoot faster and have higher quality pictures, better lighting or the latest new gadget in professional photography. Another important thing to mention is that you have to communicate well how you like your product to look like, if you want to highlight some areas more than others, etc., etc.…My advise as a jewelry entrepreneur is do some research  before you call someone to do your professional product photo-shoot. I have done so much research about it that now I feel confident to share my ins and outs about shooting jewelry pieces.

Rui is so dedicated to what he does, that I totally trust his work and I know no matter what my pieces are going to have a professional look. The look I need as a professional jewelry designer.

My Nazca Jewelry collection has recently being photo-shoot again by Rui, take a sneak pick at itWinking smile

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If you are trying to take your jewelry business to the next level and want to bring it to high end boutiques, museums, fine art fairs and so on…don’t waist your time trying to make it yourself. It is more beneficial to invest your time in what you know best. In my case I rather use my time designing more beautiful jewelry pieces. In Spanish there is a phrase that says: AL CESAR LO QUE ES DEL CESAR = GIVE UNTO CESAR’S WHAT’S CESAR

Hasta pronto Thumbs up

Evelyn Brooks