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May28

Films' Role in Fashion Fads

There's no denying the 20s are back! Or rather, the fashion sense of a feathered and furred flapper-girl, a style so many women embraced nearly a century ago, has made a comeback. [caption id="attachment_2668" align="alignleft" width="250"]Vintage photo of a flapper girl in 20s fashion. (PHOTO BY: http://tumblr.com/tagged/vintage) Vintage photo of a flapper girl in 20s fashion. (PHOTO FROM: http://tumblr.com/tagged/vintage)[/caption] And 20s fashion trends aren't the only decade the new millennium of fashion recognizes based on films. Remember "Across the Universe" and how people started channeling their inner flower child and disco queen, and their love of The Beatles? Or remember when "Pride and Prejudice" with Keira Knightley and "Becoming Jane" with Anne Hathaway came out? The trend when those films released were soft, romantic colors and prim and proper styles in chiffon. And right now, thanks to director Baz Luhrmann's version of "The Great Gatsby," women are flaunting sleek and modern bobs, dazzling cocktail dresses and gowns and of course, a sense of carefree class, reminiscent of the 1920s. So what is the Gatsby take on modern 20s fashion for the 2000s? Brooks Brothers, Prada and Tiffany were some of the designer brands the film used to recreate the 20s "look." Brooks Brothers even offered a line of Gatsby inspired duds for men and women this season, making the film fashion accessible to those outside of Hollywood (and to those of us who are on a budget!). And the fashion trends this spring didn't stop with clothing. Ties, cuff links, jewelry, hats and footwear were also updated with some inspiration from "The Great Gatsby." [caption id="attachment_2698" align="alignleft" width="253"]Prada's designs for Gatsby film fashion (PHOTO FROM: http://www.fashionfoiegras.com/) Prada's designs for Gatsby film fashion (PHOTO FROM: http://www.fashionfoiegras.com/)[/caption] But why do these films, and films in general, impact the fashion world so much? These styles aren't new or innovative or even creative -- we're just reusing a past fashion sense and repurposing it for the present. So why is film fashion, especially for films set in a different decade, such a big part of the fashion world?   Rachel Hennessey, a contributor to the Style & Design section of Forbes, wrote this in an article last fall about why we love fashion from the 20s -- and the reason isn't just because of the classy hems, sparkly sequins and fun hats fashionistas and gentlemen had the opportunity to wear:

"1920s American society represents the good old days of prosperity and fun to the average Joe (or Joanna) in 2012...It was a decade of indulgence, rapid economic growth and change. The First World War was finally over. Cinema became an instant obsession for Americans because films suddenly had sound. Automobile ownership became more affordable and accessible, connecting people despite geographical distances. Urban environments flourished as the Modernist movement took shape. Artists and musicians began to blossom in new ways, surrounded by the cultural excitement of the Harlem Renaissance, [and] women gained new rights and roles in society...How better to keep this spirit alive and this decade relevant than through the living art of fashion – a tasteful and graceful way to do so."

[caption id="attachment_2705" align="alignleft" width="285"]This is the Tiffany & Co. headband created specifically for the film! (http://www.tiffany.com/Shopping/Item.aspx?sku=29430136) This is the Tiffany & Co. headband created specifically for the film! (http://www.tiffany.com/Shopping/Item.aspx?sku=29430136)[/caption] Ultimately, reworking past fashions into modern times is more than just keeping up with trends, styles and appearances. It's about remembering the positives of a past generation of people, lifestyle and ideals. And when it comes to films, it's about putting yourself into that film through your fashion. What could be more fun and creative than that?! It gives us the opportunity to freshen up and re-imagine our own style. So try something new with your style, and use a film as inspiration to create an entirely new look. Films keep fashion fresh, exciting and most of all, they serve as inspiration for a fabulous new look! Check out some films like "The Great Gatsby" with Leonardo DiCaprio, "Chocolat" with Johnny Depp, "Eat Pray Love" with Julia Roberts, "Marie Antoinette" with Kirsten Dunst and "Casablanca" with Ingrid Bergman, and inspire yourself! ;) Hope I gave you some inspirational ideas for your closet ;) Be sure to check out our Pinterest and Tumblr for more fashion inspiration! Sincerely, Evelyn
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